Created in parallel with the needs and expectations of consumers in the medium and upper segments, Lily product line consists of toilet paper, towel, napkin and facial tissue categories. Presenting at a superior extent all the properties expected from cleaning tissue papers, i.e. softness, absorbance and strength, Lily rapidly increased its market share in all product groups. Lily is supported by periodical advertising and point-of-purchase promotion activities in an effort targeting to enhance brand awareness. Used in advertising activities since the first day of the brand’s launch, “Lily the duck” has been the center of attention for ladies and children that make up the target audience. The logo relaunched in 2003 along with the product quality further strengthened the brand image of Lily, and by the presentation of a combination of quality and visuality, the position of the brand in the sector was fortified.
Senso brand was created for supplying products to the economical segment with the aim of offering products with acceptable quality and reasonable prices. Under Senso brand, toilet papers, kitchen towels and napkins are produced.
Consisting of points of mass consumption such as institutions, hotels, etc., the away-from-home channel is supplied with toilet paper, towel, napkin, industrial cleaning paper and facial tissue product groups under Select brand. With the recent investments, the product varieties and quality were increased and now Select is one of the two brands with the broadest portfolio in the sector.
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